Behr’s New PREMIUM PLUS® Zero VOC Interior Paint Helps Professionals Complete Projects Quickly And Cost-Effectively

New and Improved Self-Priming Coating Offers Professionals Excellent Coverage and Faster Dry Time

SANTA ANA, Calif., Sept. 19, 2012 /PRNewswire/ – Behr Process Corporation, an experienced and trusted provider of paint and coatings, announced that its professional products and services program, BehrProSM, is now offering a new and improved BEHR PREMIUM PLUS®, Self-Priming, Zero VOC Interior Paint. The upgraded self-priming paint seals uncoated or previously painted surfaces without the need for a separate primer—reducing paint times and project labor needs while helping professionals, such as painters, contractors and remodelers, hide imperfections and provide excellent coverage.

BehrPro is committed to delivering high caliber, cost effective paints to professional contractors and we believe the attributes in our improved line of PREMIUM PLUS, Self-Priming, Zero VOC Interior Paint will assist pros with building better businesses by ensuring the best results possible,” said Colin Jaffe, senior vice president of operations for professional products and services at Behr Process Corporation. “We understand the pro community’s needs and will continue to offer solutions that enable our customers to complete jobs—of any size—efficiently and to the exact specifications of their clients.”

Featuring a faster drying, 100 percent acrylic formula, PREMIUM PLUS, Self-Priming, Zero VOC Interior Paint allows professionals’ projects to be completed more quickly and cost-effectively, as recoats can occur sooner. Using the one product solution for both sealing and painting, professionals can save more time on each job, while also ensuring a smooth, high-quality finish. With the GREENGUARD certified formula, the interior paint odor dissipates faster after application to lessen lingering paint smells. These enhanced features enable tenants to occupy and enjoy the painted space sooner. Additionally, in conjunction with The Home Depot’s commitment to supporting a clean air environment, the retailer has launched low VOC colorants nationwide. As a result, Behr’s PREMIUM PLUS interior line will retain its zero VOC qualities, even after colorants are added.

Other features of the improved PREMIUM PLUS Interior line include excellent hide and coverage, a mildew resistant finish, exceptional washability, stain resistance and a uniform appearance. The zero VOC paint—which contributes towards earning points for LEED certification—is MPI X-Green certified, GREENGUARD Indoor Air Quality certified, GREENGUARD Children & School certified, and complies with the Collaborative for High Performance Schools (CHPS) guidelines.

PREMIUM PLUS, Self-Priming, Zero VOC Interior Paint is currently available through the BehrPro program—a suite of tools, products and service offerings designed to help professionals efficiently and cost-effectively manage their businesses—accessible at The Home Depot nationwide. For more details about Behr’s commitment to the professional, please visit the company’s website, or connect with BehrPro on Facebook at and on Twitter: @BehrPro.

About Behr Process Corporation
Founded in 1947, Behr Process Corporation is a trusted name in quality and durability among homeowners and professional tradesmen. As a leading manufacturer of paints, decorative finishes, primers, stains and surface preparation products, Behr is committed to setting the highest industry standards and delivering superior products that utilize the latest technological advancements for optimum performance. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, Calif.

SOURCE Behr Process Corporation

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