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BehrPro Boosts WEB

BehrPro has upgraded their Web Enabled Business (WEB) service, which allows contractors to design a custom website at no cost. PPT gave a “thumbs up” to the original 2012 offering and now, with added features, every savvy paint professional should check it out. A little more than a year ago, BehrPro unveiled WEB, which is based on an easy, navigable, template design system that has no set-up or hosting fees; no subscription or maintenance costs; and no obligations. Contractors get a free website. See PPT’s original review, BehrPro Builds & Hosts Free Contractor Websites, to get more detailed information.

Research clearly shows that most home owners look on-line to find service providers. Existing customers that may have lost contact information or simply have another job, use the internet ahead of every other source to find paint professionals. In addition, facility and property managers surf to find contractors that have the capabilities that match varying project requirements. Today, contractor websites are like yesterday’s phone book listings in the sense of showing up on prospective customer’s radar. Of course, websites can convey more information and show an array of pictures more efficiently and at a much lower cost than an old, thick yellow book.

Even for those contractors that already have a web presence, the updated BehrPro WEB service has some new features, which may extend marketing reach and expand existing web presence. WEB now has better search engine optimization (SEO), Google+ Local registration, and paid search campaigns for Google AdWords. These features allow contractors to set a more comprehensive net to capture prospects with little or no internet marketing skills. Also, the service has been improved to be smart phone and tablet compatible, as well as adding click-on social media integration. The BehrPro contractor websites have the capacity to be much more than an internet “phonebook” listing.

“We’ve taken the BehrProWEB service one step further to give industry professionals a local marketing solution. The updates take advantage of SEO, incorporating social links, and providing Google+ Local registration to help pros get in front of their local customers when they are web searching. We also expanded into paid search and direct mail channels to exponentially improve pros’ ability to effectively market their services”, said Lisa Kudukis, Director of Professional Products and Services at Behr. In addition to the new online enhancements, an offline marketing feature has been added; a soup to nuts direct mail service is available.

BehrPro’s direct mail has customizable postcard templates, the capability to provide prospects’ addresses and contractor mailing lists are downloadable. The mailing service is administered by a third party vendor specializing in direct mail marketing. The direct mail feature has a cost as does any similar service, but is offered at a discount compared to an individual contractor’s purchasing power. The Google AdWords have a cost as well; the amount may be budgeted on a per month basis without long term contracts, which provides contractors with the flexibility to try internet marketing with a reasonably small investment.

BehrPro,the professional products and services group of Behr Paints, states that the WEB customization tool’s intuitive, step-by-step process allows paint professionals to create a comprehensive website, equipped with a project gallery, request-a-quote feature, and enhanced SEO—all fully customizable, without design or hosting fees. Furthermore, to help increase relevant website traffic, WEB now offers ready-to-subscribe paid search campaigns that target core audiences and increase online visibility. WEB also includes professional, direct mail templates with competitive pricing for printing and list rental for businesses seeking complementary offline marketing tactics.

There is one last feature that has been added: a contractor vanity name is available for a fee that allows contractors to use only their name in the web address; for example, “123Painting.com”. Contractors can check out and sign up for BehrPro WEB at behrpro.com/webinvite, when using Flash-enabled devices. For more details about Behr’s commitment to the professional, please visit the company’s website, or connect with BehrPro on Facebook at www.Facebook.com/BehrPro and on Twitter: @BehrPro. PPT gives the updated WEB service two thumbs up.