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Valspar Rolls Outfirst-of-its-Kind Regional Exterior Pants

To address the different types of climate conditions Mother Nature dishes out around the country, Valspar has developed three new formulations of Reserve regional exterior paints:

Valspar Reserve Extreme Weather Paint + Primer with SunStopper Technology,

Valspar Reserve Extreme Weather Paint + Primer with RainRelief Technology and Valspar Reserve Extreme Weather Paint + Primer with SeasonFlex Technology.

The breakthrough coatings include ingredients never before used in any other consumer paint while retaining the qualities for which Valspar Reserve is so valued – its One-Coat Protection, HydroChroma Technology and wide color offering, among them. With three region-specific options in the premium collection, each has been engineered to provide long-lasting exterior protection against the elements.

“This update to the Valspar Reserve line represents an unprecedented category innovation,” said Heidi Petz, vice president of marketing for Valspar. “We pursued its development after Consumer Insights found that homeowners were looking for a durable paint to address their area’s unique weather conditions, and further research helped us to define three distinct weather zones comprising the nation. We are proud to provide such a high degree of customized solutions and are continually investing in formulations that raise the bar and set new standards for helping consumers achieve the best possible results, every step of the way.”

Specifically formulated for warm, dry and sunny weather Valspar Reserve Extreme Weather Paint + Primer with SunStopper Technology serves as a sunscreen for homes in and around desert areas including New Mexico, Arizona, Nevada, California and Texas. The One-Coat Protection, combined with a dual-action formula, blocks color-fading UV rays and sun damage and prevents peeling, cracking and chalking.

Valspar Reserve Extreme Weather Paint + Primer with RainRelief Technology has a long–‐lasting, mildew–‐resistant finish specifically for regions experiencing frequent rain and humidity, such as in and around Washington, Oregon, Florida and Georgia. The RainRelief technology is combined with the One-Coat Protection that locks out moisture for a storm—tight seal and creates a thick flexible barrier that bridges hairline cracks and defies peeling for enhanced longevity.

The Valspar Reserve  Extreme Weather Paint + Primer with SeasonFlex Technology was designed for regions experiencing the spectrum of blazing summers and extreme winters, such as the Midwest and Northeast. The SeasonFlex technology provides a mold, mildew and algae resistant coasting and stands up to peeling, cracking and fading.

The Reserve regional exterior line is currently available exclusively at Lowe’s, with each paint type available in the regions for which they were designed.

Blue: Reserve Extreme Weather RainRelief Paint + Primer

Orange: Reserve Extreme Weather SunStopper

Black: Reserve Extreme Weather SeasonFlex

For more information on Valspar products and tools visit Valsparpaint.com/ExteriorPaint.

Valspar: If it matters, we’re on it.

Valspar is a global leader in the coatings industry providing customers with innovative, high–‐quality products and value–‐added services. Our 11,100 employees worldwide deliver advanced coatings solutions with best–‐in–‐class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly–‐engineered solutions for the construction, industrial, packaging and transportation markets.

Founded in 1806, Valspar is headquartered in Minneapolis. Valspar’s reported net sales in fiscal 2015 were $4.4 billion and its shares are traded on the New York Stock Exchange (symbol: VAL). For more information, visit www.valspar.com and follow @valspar on Twitter.

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