Killing Color

History’s Deadliest Colors

When radium was first discovered, its luminous green color inspired people to add it into beauty products and jewelry. It wasn’t until much later that we realized that radium’s harmful effects outweighed its visual benefits. Unfortunately, radium isn’t the only pigment that historically seemed harmless or useful but turned out to be deadly.

5:13 minutes
by J. V. Maranto, animation by Juan M. Urbina

Submitted by longtime reader, Ron G.

The Psychology of Color

How Colors Influence the Mind? How do colors affect purchases?

The psychology of color is based on the mental and emotional effects colors have on people in all facets of life. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.

Color has the power to evoke emotion, stimulate appetite, and even make babies cry. The psychology of colors goes well beyond personal preference, upbringing, cultural influence, and associations with experiences.

Colors are deeply ingrained in modern society, which can signify love, friendship, boy, girl, purity, passion, happiness, and peace. Marketers are well aware of the power color reigns over our lives, which is why McDonald’s chooses its red and yellows to make us hungry, and Victoria’s Secret uses pinks and purples to make women feel sexy and feminine.

6.21 minutes….this snippet is more about color theory, rather than science-based fact

The Chemistry of Color

Ever wonder what is inside your paint? Did you know that rocks, crushed insects, and even elephant dung were used to create early pigments?

11 minutes