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Rust-Oleum launches Varathane Classic interior wood care products

Rust-Oleum and The Home Depot announced an expanded partnership of the Varathane brand that now includes the Varathane Classic assortment of interior wood stains, polyurethanes, spar varnish, wood putty, stain markers, fill sticks, as well as a full line of WATCO lacquers.

Varathane, a Rust-Oleum brand, has been a wood care category leader for 60 years. With trusted quality since 1958 and a history of innovation, Varathane stains and polyurethane topcoats are valued for their fast dry times, greater coverage, on-trend colors and ease of use.

“We’re excited and honored to partner with the largest home improvement retailer in the nation,” said Bill Spaulding, president of Rust-Oleum North America. “We’re also pleased that our Varathane brands, trusted by fine furniture makers, professional contractors and DIYers, are now available at all Home Depot stores.”

The Varathane Classic and Varathane Premium product launches will be supported by a robust national marketing campaign, including TV commercials, print advertising, social media marketing and experiential events.

The national expansion of Varathane’s wood care products at The Home Depot further strengthens the two companies’ long-term business relationship. Rust-Oleum, the #1 brand in spray paint, has been partnering with The Home Depot for decades with brands such as Stops Rust, Universal, Painter’s Touch, RockSolid, EPOXYSHIELD, Zinsser, WATCO, Parks, Krud Kutter, Jomax, and Ready Patch.

The New Classic product line joins Varathane Premium brand at nearly 2,000 stores nationally

Source: http://news.rustoleum.com/press-release/rust-oleum-launches-varathane-classic-interior-wood-care-products-exclusively-home

Contact Information

Rust-Oleum
Rust-Oleum

11 Hawthorn Parkway
Vernon Hills, IL, 60061

tele: 847-367-7700
toll-free: 847-816-2330
http://www.rustoleum.com/

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