Rodda Paint Introduces New CoverCoat XL with X-Link Technology

High-Performance xeterior coating formulated for any weather will help extend the painting season.

PORTLAND, Ore., Rodda Paint, the largest family-owned paint manufacturer in the Pacific Northwest, announces the release of CoverCoat XL — a new moisture tolerant, all season, 100 percent acrylic exterior paint. CoverCoat XL is formulated with X-Link technology, Rodda’s proprietary formula, which has been tested in the extreme heat, high humidity and in direct sunshine with great flow and level properties. It is also moisture resistant, can be applied up to one hour prior to rain in temperatures as low as 40 degrees, and offers superior fade resistance. Surfaces dry to the touch can be immediately painted.

“Contractors today need an exterior paint product that stands up to the ever-changing Pacific Northwest weather. The weather here can be very unpredictable, and contractors are always looking for ways to extend their painting season,” says David Wolf, President and COO of Rodda Paint. “With CoverCoat XL’s new X-Link Technology, contractors do not need to worry as much about the weather and, most importantly, they can paint pretty much year around,” continues David Wolf.

To learn more about CoverCoat XL with X-Link technology, or to locate a Rodda Paint retailer, visit

About Rodda Paint Company

Rodda Paint’s offices and manufacturing facilities are located in Portland, OR. Rodda makes and distributes quality paints, high- performance industrial coatings, and professional supplies demanded by many professional segments of the industry through 55 full-service store locations in many metro areas. Rodda, a part of the Cloverdale Group based in Surrey, British Columbia, Canada, is a service-oriented company that builds lasting relationships with customers, partners and vendors, and recognizes the value of long-term, experienced and well-trained employees to become a sustaining resource for many customer segments.

Contact Information

Rodda Paint Company
Rodda Paint Company

toll-free: 1-800-452-2315


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