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   November 12

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, product information.
Painting Pro Times, the source for paint professionals!
The American professional paint and coating application market is enormous. If we add in manufacturing and other specialties, it grows larger. On an international scale, the paint/coating making and application combination dwarfs the U.S. contracting service industry. So from time to time, we will feature various news items from around the world. READ NOW        
Spotlight On:
A quality Zero VOC latex paint delivering excellent hide and coverage with superior touchup. Application benefits include excellent sprayability, leveling and brush-out is exceptionally smooth. Ideal for paint contractors, remodelers and property management for walls and trim. Dried film is mold & mildew resistant. Green Seal, GREENGUARD & CHPS compliant.
Click here to learn more
Color Selection: The Basics
Color has fascinated mankind since cavemen dodged dinosaurs; maybe it started with a warm sunrise flickering through a jungle landscape or a spectacular sunset exploding over a lake. Today, in the paint and coating application industry, selecting, mixing and matching has become a lost skill or a feared territory to enter. Outside of the decorative painting segment, craftsmen no longer make product and rarely adjust hue intensity on site. READ NOW        
Industry News & Market Trends
Faux Effects International Inc. Announces Another New Product to its Vast Line Up of Decorative Finishing Products!
"NuVilla™" Elegant and Traditional in Design READ NOW        
Remodeling market continues to show growth
NARI reports continued uptick in the value of home remodeling projects. READ NOW        
Insurance Requirements-What Subs Need to Know
Construction subcontracts have specified types and limits of insurance coverage to ensure that responsible subcontractors are considered for work. READ NOW        
Report Calls for More Federal Investment in Apprenticeship and Infrastructure
A recent report by The Aspen Institute’s Workforce Strategies Initiative focused on the apprenticeship completion and cancellation rates among 18 construction crafts READ NOW        
GSA Recommends LEED and Green Globes for Federal Buildings
On Oct. 25, the U.S. General Services Administration (GSA) sent to the U.S. Department of Energy its long-awaited recommendations for the federal government’s use of green building rating systems. READ NOW        
Jack Ford Forever in Our Hearts
John J. "Jack" Ford, 77, of Powell, Ohio, died at home on September 21, 2013. READ NOW        
Despite Opposition, Senate Confirms Controversial NLRB General Counsel Nominee
Griffin will be responsible for investigating and prosecuting unfair labor practice cases against employers and unions. READ NOW        
U.S. Supreme Court to Take Up NLRB Recess Appointment Case Jan. 13, 2014
The original case was brought by Noel Canning, a Washington state bottling company, which challenged an NLRB decision that it must enter into a collective bargaining agreement with a labor union. READ NOW        
Sherwin-Williams meeting with Mexican authorities who voted against its Comex acquisition plans
The Sherwin-Williams Co. said today that it is not giving up on its hopes of acquiring Mexican paint company Consorcio Comex, S.A. de C.V. READ NOW        
Pale yellow named 2014 Color of the Year by PPG PITTSBURGH PAINTS
Homeowners seek energetic, more optimistic color to Pause & Refresh from busy daily grind READ NOW        
Benjamin Moore Unveils ‘Breath Of Fresh Air’ (806) As Its 2014 Color Of The Year
Benjamin Moore Creative Director Sets Industry Trend By Curating Color Trend 2014 Palette With Harmonious Colors That Are True To Homeowners’ Lives READ NOW        
Lost da Vinci Artwork Unearthed Beneath Paint
A mural on the roof of the Milan castle where Da Vinci work was recently recovered. The mural is made up of 16 mulberry trees bound together by a knotted rope. READ NOW        
The incredible elephant that can probably paint as well as you! Animal creates art using its trunk
No trip to Thailand would be complete without a picture of an elephant… unless of course you can get one by an elephant. READ NOW        
Product Introductions
Sherwin-Williams® Dry Erase Coating
Sherwin–Williams Dry Erase Coating transforms most walls into a dry erase surface. It’s clear gloss finish allows the wall color to show through. It can be used with any standard dry erase marker, and wipes clean with no ghosting. Designed for application by a professional paint contractor.

Learn more at sherwin-williams.com
Faux Effects® NüVilla™ Elegant and Traditional in Design…
Dynamic Color Line Up is just MAGIC!
NüVilla™ is an extremely versatile creamy, light and smooth decorative finishing medium that dries to an almost flat appearance; a very low sheen without much movement. This new, low VOC plaster product is elegant and traditional in design--perfect for the client who may be apprehensive of decorative finishes and opts for just painted walls. NüVilla™ has subtle, light absorbing qualities that add a soft warmness to any room. An impeccable upgrade!

NüVilla™ also exhibits superior color blending qualities. Because of its velvety smoothness in nature, application on walls and other substrates is a breeze! NüVilla™ is excellent for both the decorative finisher and paint contractor. No burnishing is required and it’s easy to repair!

Available in a tasteful 15 pre-tinted designer color palette and a tint base.

Traditional Timeless Elegance ... NüVilla™ the Perfect Accent to Your Home!

Click here to learn more!       
From the Blogosphere
The Problem Consumers Don’t See Coming with Coupon & Deal Sites
Americans have seen or even used one of the plethora of "local deal" sites. Groupon was the company that made the local deals super popular among young women, stay at home moms and other coupon shoppers. It was a great concept upon its inception for Groupon. READ NOW
Majority of Non-Revolving Credit Held By Federal Government
Recently released data from the Federal Reserve Board indicates that consumer credit outstanding is continuing to expand. According to the release, total consumer credit outstanding increased at a seasonally adjusted rate of 5.4% in September. READ NOW  
White Pattern + Light in Architecture
PATRICIA GRAY INC is an internationally acclaimed interior design firm in Vancouver. Great design and a life well-lived is our tireless pursuit. Here, we write about lifestyle and WHAT’S HOT in the world of design, travel, art and architecture. READ NOW
Benjamin Moore Iced Marble
I realized I have never posted about my dining room paint color. How did I miss this? It is Benjamin Moore Iced Marble. I chose this color because I thought it complimented our World Market table and chairs well. The surrounding rooms are tan (which I’m planning to change one of these days), but the blue gray coordinates with it well. READ NOW  
Ombre’ Wall Finishes Project
An Ombre paint finish can be just that look you want for a feature wall in your home. The Ombre finish is the blending of a couple colors to multiple colors. This blend of paint is a slight transition between one color to the next, creating an unusual oasis finish. This transition of color can almost be like seeing a blurry shadow. You can use any colors you like that will make a feature wall in your home become a focal point of interest. READ NOW  
Trend Alert: Charcoal + Gold
A few years ago every magazine and blog, including this one, fell in love with gray + yellow. It’s a fresh look that appeared everywhere. Like the brown + aqua, the gray + yellow it’s still on trend. But there is another color trend that has quietly found its place in the design world (and it’s gorgeous!). Charcoal + Gold. READ NOW

Featured Videos
Worlds first hybrid touch-up system
Upcoming Industry Events
NAHB International Builders’ Show
Las Vegas
February 4-6, 2014
SSPC 2014
Lake Buena Vista, FL
February 10-13, 2014
PDCA 2014 Expo
Reno, NV
March 12-16, 2014
2014 PDA Annual Conference
Houston, TX
March 24 - 26, 2014
American Coatings SHOW 2014
Atlanta, Georgia
April 7-10, 2014
Knowledge Test
1. The following is not part of personal protective equipment:
2. To apply the first coat of joint compound and paper tape, the craftsman will need:
3. Who invented the paint spray pump?
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com