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   December 11

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, product information.
Painting Pro Times, the source for paint professionals!
Have you had the chance to watch the show "Shark Tank?" The premise revolves around start-up businesses or inventors seeking funding to launch a new concept or bring their current business to a higher level. The "sharks" are very successful investors and sometimes offer money in exchange for an ownership piece. READ NOW        
Spotlight On:
A quality Zero VOC latex paint delivering excellent hide and coverage with superior touchup. Application benefits include excellent sprayability, leveling and brush-out is exceptionally smooth. Ideal for paint contractors, remodelers and property management for walls and trim. Dried film is mold & mildew resistant. Green Seal, GREENGUARD & CHPS compliant.
Click here to learn more
Painting Pro’s Perspective
Painting Pro’s Perspective - Skilled Craftsmen: A Dying Breed
If paint professionals do not change their behavior, the craftsman pool will be drained down to a small, trickling stream of competent old-guys supported by unskilled, amateur twenty-somethings. Worse than the thought of sixty-five year olds climbing ladders, is the narrow sightedness of owners not realizing the importance of recruiting the next generation of Americans. Beyond trying to run or stay in business, owners are steering the paint workforce towards a steep cliff that has a rocky landing. READ NOW        
SW Harmony as Good as GreenGuard Gold
School Case Study Demonstrates Impact of "Low VOC" Paint on Indoor Air Quality
Sherwin-Williams zero VOC enhanced Harmony® Paint with formaldehyde reducing technology reduced airborne formaldehyde levels by 45 percent in school demonstration study READ NOW
Industry News & Market Trends
Rare Spike In Public Outlays Sends Construction Spending To Four-Year Peak In October Despite Declines In Private Residential, Nonresidential Markets
Totals for 10 Months Combined Show Jump in Residential Since 2012, Flat Nonresidential and Drop in Public Categories; Association Officials Urge Prompt Completion of Water Resources Bill, Transportation Funding READ NOW        
ABC Michigan Applauds U.S. Court of Appeals for Upholding PLA Law
The court’s decision means that Michigan’s commitment to fiscal accountability and non-discrimination was further secured today READ NOW        
Benjamin Moore Company reaches out in tornado relief
After the two EF2 tornadoes barreled through Kokomo on Nov. 17, friends and family members were frantic to reach loved ones and friends to make sure they were OK. READ NOW        
Lowe’s Names Innovation Partner of the Year: Olympic Paint and Stain
RESCUE IT! Resurfacer Helps Repair Wood, Concrete Surfaces READ NOW        
Top color for 2014: Plum
And not just any plum, but Exclusive Plum No. 6263 - a warm, dusky color that looks earthy and classic at the same time. READ NOW        
Rebounding Manufacturing Activity and Increasing Construction Spends Drive Demand for Coatings, According to New Report by Global Industry Analysts, Inc.
GIA announces the release of a comprehensive global report on Coatings markets. Global market for Coatings is projected to cross 13.2 billion gallons by 2018, driven by increasing industrial output, improving construction activity, and growing popularity of eco-friendly coatings. READ NOW        
Virtual Online Tour of HGTV Dream Home 2014 Now Live at HGTV.com
Preview this year’s Lake Tahoe home in advance of giveaway entries opening on December 27 READ NOW        
‘A Price-Fixing Cartel Waiting to Happen’
DuPont and three other companies conspired to fix prices on titanium dioxide, a billion-dollar chemical used in white paint, plastics and paper, the paint company Valspar claims in court. READ NOW        
Graco takes the guesswork out of foam insulating
A new wireless monitoring system for contractors and builders shows how data-tracking systems can be used outside the factory. READ NOW        
2014 Kitchen Design Trends: Homeowners Want Black Counters, Open Shelves or Glass-front Cabinets, Darker Paint Tones
Kitchen Remodel Projects Are Top Priority For Coming Year, According to Zillow Digs Home Design Trend Report for 2014 READ NOW        
Shark Tank
Eastman Chemical runs an annual Innovation Event that operates in a similar fashion to the television program Shark Tank. READ NOW        
Product Introductions
Faux Effects® NüVilla™ Elegant and Traditional in Design…
Dynamic Color Line Up is just MAGIC!
NüVilla™ is an extremely versatile creamy, light and smooth decorative finishing medium that dries to an almost flat appearance; a very low sheen without much movement. This new, low VOC plaster product is elegant and traditional in design--perfect for the client who may be apprehensive of decorative finishes and opts for just painted walls. NüVilla™ has subtle, light absorbing qualities that add a soft warmness to any room. An impeccable upgrade!

NüVilla™ also exhibits superior color blending qualities. Because of its velvety smoothness in nature, application on walls and other substrates is a breeze! NüVilla™ is excellent for both the decorative finisher and paint contractor. No burnishing is required and it’s easy to repair!

Available in a tasteful 15 pre-tinted designer color palette and a tint base.

Traditional Timeless Elegance ... NüVilla™ the Perfect Accent to Your Home!

Click here to learn more!       
Tweet for a Chance to Win with Sherwin-Williams
Have a favorite Sherwin-Williams store? Give them a shout out by sending a tweet with your favorite store location and #SherwinShoutout for a chance to win a $100 VISA! Enter now through December 15 by following @SWPaintPros.

Learn more at Visit @SWPaintPros for rules and details
From the Blogosphere
Wrap Up Your 2014 Marketing Budgets & Calendars
This is just a quick reminder to begin the final planning for 2014 if you have not already begun. I did a lot of planning meetings in November with clients and have just a few more to wrap up by the 13th. All my clients did not create a "set in stone" marketing budget. They are working budgets with room for changes and tweaks as we move through 2014. READ NOW
Advertising Expenses – On the Tax Reform Radar
Comprehensive tax reform is guided by a simple formula that masks a complex process that produces winners and losers. The formula is broaden the base, lower the rates. This means increasing what most taxpayers report as taxable income, but taxing that larger number at a lower marginal tax rate. READ NOW  
Patricia Gray | Fine Art | Desolation Sound
Drawing from her thirty years experience as an internationally renowned interior designer, Patricia Gray has achieved mastery in her field that few can compare with. Lately Patricia has been exploring painting with great success. Her transition into being an accomplished artist is a natural progression for her. Painting with a colour palette that is vivid and rich she draws inspiration from nature and from her travels. READ NOW
Sherwin Williams Krypton
Maison de Pax used Sherwin Williams Krypton in their bathroom makeover. You have to head over and see the whole thing. I love how their shower turned out! READ NOW  
Never Too Late
When we start approaching the fall season a popular questions is, "when is it too late to paint the exterior of my home?". "It’s never too late to paint," I like to say. Protecting your home’s exterior is an all year round to do list and most likely is your biggest investment. Even if you can’t have a full exterior repaint done before cold and rainy weather is coming, at least weatherize your home. READ NOW  
Choose Paint Colors Like a Pro
In the 1970s there was a popular book in the self help movement called, "How to Be Your Own Best Friend." Though the well-meaning movement became a 70s meme, it’s not always a bad thing to be your own anything. After all, you know you better than anyone else. READ NOW

Featured Videos
Worlds first hybrid touch-up system
Upcoming Industry Events
NAHB International Builders’ Show
Las Vegas
February 4-6, 2014
SSPC 2014
Lake Buena Vista, FL
February 10-13, 2014
PDCA 2014 Expo
Reno, NV
March 12-16, 2014
2014 PDA Annual Conference
Houston, TX
March 24 - 26, 2014
American Coatings SHOW 2014
Atlanta, Georgia
April 7-10, 2014
Knowledge Test
1. Today, at colleges and universities, the Masters Degree designation (ex. MBA) is a concept and title originating from the Medieval Guild system as in Master Painter.
2. For semitransparent or transparent finishing, woods are classified as:
3. A new Smart, self healing coating has been developed to provide corrosion protection with:
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com