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   February 20

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Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, product information.
Introduction
Painting Pro Times, the source for paint professionals!
Watching the athletes compete in the 2014 Sochi Winter Olympics, elicits wow moments as we marvel at the extraordinary power, flips, spins and speed on display. Imagine the hard work and sacrifice that each individual endured to just qualify for the various competitions. Maybe if paint professionals had some of that Olympic focus and dedication, the industry would be a more dynamic and enticing place for the next generation of craftsmen. READ NOW      
Spotlight On:
HIGH HIDE. LOW COST.
High-hide, versatile paint for professional painters now available at a reduced price. The KILZ PRO-X 300 Series is optimized for spray, roll, brush and touch-ups. Meets MPI performance standards and is Green Seal™ and Greenguard Certified for low VOCs. Compare to your current brand of paint.
Click here to learn more
Effective Marketing for Tradesmen
Does the phone ring daily with proposal requests? Not the tire-kicker kind, but the ideal-customer type looking to schedule a job? How do companies increase the chance of first finding, and then getting the opportunity to submit proposals to the best clients (with the goal of closing sales)? READ NOW      
Spotlight On:
The Great Titan Trailer Giveaway
Enter for a chance to win the ultimate toolbox on wheels! “The Great Titan Trailer Giveaway” is your chance to win one of five customized 12-foot trailers. Visit TitanTrailerSweeps.com to enter online or find out where to pick-up an official entry form. Click here to view official rules
Click here to view official rules
PPG Coatings Help the USS Freedom get Combat Ready
PPG Industries’ (NYSE:PPG) protective and marine coatings (PMC) business received The Society of Protective Coatings (SSPC) 2014 Military Coatings Project Award of Excellence for the performance of AMERCOAT® 240 and PSX® 700SG coatings on the USS Freedom, the lead ship of the U.S. Navy’s littoral combat fleet. READ NOW      
Industry News & Market Trends
2 dead in shooting at Benjamin Moore Paints in West Vancouver, Wash.
A workplace shooting at a Benjamin Moore Paints store in West Vancouver, Wash., Monday left two people dead, including the alleged shooter’s boss, police said. READ NOW      
New White Synthetic Shellac Primer From Sherwin-Williams
Remodelers, contractors and property managers can now achieve the coverage of a shellac primer with new White Synthetic Shellac from Sherwin-Williams. It performs consistent with shellac and provides the assurance they’ll have access to the product when they need it. READ NOW       
Valspar’s Paint Seen as Target in Home Rebound: Real M&A
Valspar Corp. (VAL) is shaping up as a prime acquisition candidate for companies trying to consolidate the fragmented paint industry and profit from a housing rebound. READ NOW      
NLRB Doubles Down on Failure: Reissues Failed Ambush Elections Proposal
Associated Builders and Contractors (ABC) today issued the following statement in response to the National Labor Relations Board’s (NLRB) reissuance of a proposal that would drastically shorten the timeframe between when a union files a representation petition and an election takes place. READ NOW      
Construction Manager Launches Home Remodeling Help Service
Asif Virani was a construction manager for 14 years, so when he wanted to remodel the kitchen of his Arlington Ridge home four years ago, he figured it would be easy. READ NOW       
2014’s latest decorating trend: Anything blue
We just had my daughter’s bedroom walls painted with a calm, ocean blue color she picked out herself. For JEB Design/Build’s brand-new office and design studio on Pierremont Road, our designer, Kristen Wysong, chose blues with hints of silver and green, along with some subtle sage greens for various rooms. READ NOW      
Sherwin-Williams Announces 2013 Vendors of the Year
Sherwin-Williams recognized its top product partners at the company’s annual Vendor of the Year Awards ceremony, held at the Paint Stores Group 2014 National Sales Meeting in Nashville on January 24. During the ceremony, the company also announced its Vendor Marketing Award winner. READ NOW      
Product Introductions
Faux Effects® NüVilla™ Elegant and Traditional in Design…
Dynamic Color Line Up is just MAGIC!
NüVilla™ is an extremely versatile creamy, light and smooth decorative finishing medium that dries to an almost flat appearance; a very low sheen without much movement. This new, low VOC plaster product is elegant and traditional in design—perfect for the client who may be apprehensive of decorative finishes and opts for just painted walls. NüVilla™ has subtle, light absorbing qualities that add a soft warmness to any room. An impeccable upgrade!

NüVilla™ also exhibits superior color blending qualities. Because of its velvety smoothness in nature, application on walls and other substrates is a breeze! NüVilla™ is excellent for both the decorative finisher and paint contractor. No burnishing is required and it’s easy to repair!

Available in a tasteful 15 pre-tinted designer color palette and a tint base.

Traditional Timeless Elegance ... NüVilla™ the Perfect Accent to Your Home!

Click here to learn more!       
Introducing Emerald™ Paints
With revolutionary quality and best-in-class performance, Emerald delivers rich color with outstanding hide and durability. And thanks to our new breakthrough colorants, you can tint Emerald to any color — without adding to the VOC content of any coating when tinted. Nothing surpasses the performance of Emerald.

Learn more about these breakthrough products at sherwin-williams.com
        
Meet the newest member of the Titan™ Impact Family
The Impact 400 uses the proven Quad+ packings from the Impact 440, delivering reliable performance with a rugged lightweight design that’s built to last. Backed by the industry’s best warranty the Impact 400 offers superior features at an excellent price.

Click here to learn more!
       
From the Blogosphere
Base CRM For Android Brief Review
You know I’ve been a fan of Base CRM for the past few years. I am actually a fan of a number of CRMs on the market! After all, here in 2014 you have a plethora to choose from. In this post, I just wanted to share my experience with Base CRM working on an Android device. READ NOW
What Has Happened to Builders’ Profit Levels?
Every couple of years, NAHB Economics asks single-family builders nationwide to provide data from their income statements and balance sheets so that industry-wide benchmarks on profit margins, asset and equity positions can be determined. READ NOW  
Patricia Gray | Fine Art | Desolation Sound
Drawing from her thirty years experience as an internationally renowned interior designer, Patricia Gray has achieved mastery in her field that few can compare with. Lately Patricia has been exploring painting with great success. Her transition into being an accomplished artist is a natural progression for her. Painting with a colour palette that is vivid and rich she draws inspiration from nature and from her travels. READ NOW
Fresco Decorative Painting
First, to get our terms clear, Buon Fresco is the ancient painting method that flourished in Renaissance Italy. The word fresco comes from the Italian word affresco which is from Latin, for “fresh”. Buon Fresco is a method of painting directly onto fresh plaster with pure pigments. READ NOW  
Sherwin Williams Color of the Year
Exclusive Plum (SW 6263), a sophisticated violet, is Sherwin-Williams Color of the Year 2014. The hue, a balance of cool blue and feisty red with a splash of gray, pairs well with a variety of styles to create color schemes suitable for any room. READ NOW  
Micro-Trend Alert: Navy Blue
In a sea of yearly color forecasts, and top 10 lists, I’m always on the lookout for micro-trends in color and interior design. Like 2013’s Charcoal + Gold Trend Alert here on the MyPerfectColor Blog, there are trends and micro-trends that can only be found by keeping your eye on social media, decor magazines, and advertisements. READ NOW

Featured Videos
Worlds first hybrid touch-up system
Preval
Upcoming Industry Events
SUBExcel
New Orleans, LA
March 6-8, 2014
PDCA 2014 Expo
Reno, NV
March 12-16, 2014
2014 PDA Annual Conference
Houston, TX
March 24 - 26, 2014
American Coatings SHOW 2014
Atlanta, GA
April 8 - 10, 2014
Every Building Conference & Expo
Orlando, FL
June 22-24, 2014
Knowledge Test
1. A company’s Reputation is what prospective customers hear on the “street:”
2. Needle guns are typically used on:
3. A revered artist used a decorative painting technique still practiced today on this famous painting:
Contacts:
Editor:
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com