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          May 20

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, product information.
Painting Pro Times, the source for paint professionals!
Ace Hardware, the largest retailer-owned hardware cooperative in the industry, and Valspar Paint, a global leader in the paint and coatings industry, have launched a new advertising campaign titled "Helpful is Beautiful." With a beauty industry look, the new campaign introduces a more "style-inspired and personal" paint shopping experience rather than a traditional trip to the hardware store. READ NOW      
Painting Pro’s Perspective
Painting Pro’s Perspective: Illegals - How to Hurt an Industry
The whole amnesty issue is much debated and considered a hot topic today. Illegals are hurting the entire construction industry and hastening the potential, agonizing demise of paint craftsmanship. The belief that illegal immigrants perform work on jobs that no one else will is a symptom of a bigger, mostly unrecognized challenge. READ NOW        
Technology Can Add To Your Bottom Line If Deployed Wisely
Small business owners know technology is critical to their bottom line, but 63 percent report feeling overwhelmed by technological options, according to Brother International Corp. and SCORE. Conducting an annual assessment and planning around a few key questions can simplify technology choices and help your business get ahead. READ NOW      
PPG supplies metal coatings to One World Trade Center
PPG Industries’ building products group announced that DURANAR® coatings are being used to paint the 11-story podium portion of One World Trade Center, the 104-story skyscraper that will soon open as the centerpiece of the new World Trade Center complex in New York. READ NOW      
Spotlight On:
From a brand you can trust

100 Series - Production grade paint for hide, sprayability and easy touch-ups
300 Series - Specification-grade paint for exceptional hide, versatility and superior touch-ups.
KILZ PRO-X paints are available at The Home Depot.
To learn more about KILZ PRO-X paints, go to www.kilzpro-x.com
Sherwin-Williams Launches New White Synthetic Shellac
Remodelers, contractors and property managers can now achieve the coverage of a shellac primer with new White Synthetic Shellac from Sherwin-Williams. It performs consistent with shellac and provides the assurance they’ll have access to the product when they need it. READ NOW      
Sherwin Williams Files Appeal on the California Lead-based Paint Case
Sherwin Williams (SW) and other companies were defendants in legal proceedings seeking recovery related to lead-based paint litigation cases. The Santa Clara County, California proceeding was initiated in March 2000 by 10 counties and cities in the state of California and asserted a claim for public nuisance, alleging that the presence of lead products for use in paint and coatings in, on and around buildings in the plaintiff’s jurisdictions constitutes a public nuisance. READ NOW      
Drew Vogel Receives ACA’s Heckel Award
The American Coatings Association (ACA) today presented Drew Vogel, president and CEO of Vogel Paint, Inc., and member of ACA and PaintCare®’s Board of Directors and ACA’s Industrial Coatings Committee, with the George Baugh Heckel Award, the association’s highest honor. Vogel received the award during ACA’s Awards Dinner, which is held prior to the American Coatings Show April 8-10, 2014, in Atlanta, Ga. READ NOW      
Industry News
Benjamin Moore Targets Entrepreneurs With Re/Gen Main Street Program
With The Multi-Billion Dollar Paint Industry On the Rise, Benjamin Moore Seeks to Nurture New Entrepreneurs and Re-Imagine the Paint Store Experience READ NOW       
Fitch Affirms Sherwin-Williams’ IDR at ‘A-’; Outlook Stable
Fitch Ratings has affirmed the ratings of The Sherwin-Williams Company SHW -0.40% READ NOW      
Sherwin Williams Adds Partners/Expands in Saudi Arabia
The new manufacturing plant came as a result from the joint venture between Sherwin-Williams (USA) and Red Sea Housing Services Company (Saudi Arabia). READ NOW       
Ace Hardware And Valspar Paint Unveil Revolutionary New Paint Department With "Helpful Is Beautiful" Campaign
Elements from the Cosmetics and Beauty Industry Are Brought to the World of Paint in Ace’s Largest-Ever Ad Campaign READ NOW      
Valspar and Lowe’s Unveil A Super Premium Paint + Primer With Unsurpassed Durability, Color Accuracy and Coverage
Lowe’s Stores Nationwide Upgrade to State-of-the-Art Paint Tinters to Offer the Exclusive Valspar Reserve with HydroChroma Technology READ NOW      
Chicago construction company settles whistleblower suit for $12M
Chicago-based construction company for allegedly using women-owned businesses to fraudulently secure public projects... READ NOW       
The NFIB says that small businesses spend 364 percent more complying with the EPA
From farms to construction companies, the EPA’s reach is extending further into the operations of small business owners. READ NOW       
Exterior paint colors that sell - or repel
Neutrals are nice but think twice about pink and purple READ NOW      
Product Introductions
Stain & Seal™
"Stains and Seals in One Easy Step!"
Containing high quality finely ground pigments in a unique water-based formula, this product is unsurpassed in clarity and richness of color. Stain & Seal™ is an excellent gel-like wood stain--great for trim work, moldings, fine cabinetry, raw wood and toning or antiquing existing finishes. Can be mixed with glazing mediums to produce various fine wall finishes.

Click here to learn more!       
Enhanced Deck Protection. Enhanced Deckscapes®.
New, Enhanced Deckscapes® Waterborne Semi-Transparent Stain provides improved UV Protection against sun, mildew, and premature weathering-all while eliminating peeling and blistering at the end of its life cycle. And it can be applied on damp wood, so you can finish most jobs in a single day.
Discover the difference.
Gardner Flex-N-Fill™
Gardner Flex-N-Fill™ is your premium, all-purpose patching compound with built-in primer. Tough enough for use inside or outside, Flex-N-Fill™ fills holes, cracks and indents in drywall, wood, plaster and masonry surfaces. This premium spackling paste can be sanded and stays flexible to prevent cracks. Flex-N-Fill’s high strength polymer formula has great adhesion and paintability.
Click here to learn more!
Painting Contractors: New app coming soon!
The We Paint Smart App can help you cut payroll expenses, boost revenue and reduce employee time theft. NO MORE guessing how much you made on that job or where your employees are. This is the wave of the future! Learn more and fill out an interest form at www.wepaintsmart.com.         
From the Blogosphere
Should I Use Google+ For My Business
Google+ can be described as simple as a social network like Facebook but it does quite a bit more. It allows users to create communities with similar users, hangouts (online conferences / phone calls), private or public posts or shares and more. Perhaps most significantly, Google+ provides authorship or authority to content on the web. READ NOW
Size of Typical New Single-Family Home Rises at the Start of 2014
The average size of newly built single-family homes increased during the first quarter of 2014, with much of the recent trend in increasing size likely due to an atypical mix of buyers. READ NOW  
Emily Carr Live Model Sketching - Class 6
This is class six of my Pastel course at Emily Carr University of Art & Design. It is the first time I have done a live model class (I won't count the one class in design school many years ago). We had a series of timed sketches. Starting out with 30 seconds which seemed impossible to capture anything. READ NOW
Grisaille comes from the French “gris”, meaning gray. It is a monochromatic painting technique employed to imitate architectural details, roundels, rosettes, sculptures, etc. This technique was used by Giotto, Flemish masters, and in many French palaces of the 16th Century. Today, it is the rare homeowner who might have a decorative artist do a grisaille mural in their house. It is very grand and the architecture of the house should be a bit grand too. READ NOW  
Does It Matter if a Painting Contractor Has Insurance?
When homeowners are shopping for a painting contractor in the greater Sacramento area, there are many things they are looking for: a good reputation, quality services, positive testimonials, and of course, a fair price. Very few people give thought to whether a house painter has insurance. READ NOW  
Summer-Ready Color for Sunrooms & Porches
A sunroom is a cheerful space that has been popular for decades. Depending upon where you live, this outside addition could be known as a screened in porch, a sleeping porch, or even a rumpus room. The main feature of a sunroom is providing a relaxing space that feels like outside, but isn’t actually outside. READ NOW

Upcoming Industry Events
Every Building Conference & Expo
Orlando, FL
June 22-24, 2014
Knowledge Test
1. To Tone a color reduces the chroma (chromatic intensity):
2. To properly prepare concrete, a surface profile is achieved by:
3. Name the independently owned, architectural paint manufacturer located in north east:
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com