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          July 17

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, product information.
Painting Pro Times, the source for paint professionals!
In this issue, we are thrilled to share an excellent Color Selection installment titled, Color Selection. Conversant with Color? The article features an interview with Dean Sickler, a Master Craftsman and color expert. If you make a living in this industry, listening to Dean is time well spent. Also, there is an interesting piece that clearly delineates when to “sell” to prospects.Check out How to Give a Flawless Elevator Pitch and gain confidence for company introductions and in the ever more important social networks.
How to Give a Flawless Elevator Pitch
"To find new customers, learn to segue the right way not the wrong way."
Most people confuse elevator pitches with sales pitches, but they’re completely different. A sales pitch is a formal presentation. An elevator pitch is a segue that takes place within a casual conversation. Proverbially, the elevator pitch is supposed to take place in an elevator but that rarely happens. More typically, you use an elevator pitch when you run into a potential customer at a conference, trade show, or social event. READ NOW
Spotlight On:
From a brand you can trust

100 Series - Production grade paint for hide, sprayability and easy touch-ups
300 Series - Specification-grade paint for exceptional hide, versatility and superior touch-ups.
KILZ PRO-X paints are available at The Home Depot.
To learn more about KILZ PRO-X paints, go to www.kilzpro-x.com
Conversant with Color?
Can paint professionals learn to be conversant with color? In the finish trades, color is always prominent, but seemingly more so in paint circles. One reason may be the notion that repainting or making changes happens at a low cost, which is not necessarily the case. Another quiet, almost background rationale is that we install a liquid coating, rather than prefinished "hard" surface items, like plumbing fixtures, cabinets, counter-tops, tile, or certain flooring materials. READ NOW      
Industry News
Rust-Oleum Acquires Krud Kutter
RPM International Inc. has announced that its Rust-Oleum Group has acquired Krud Kutter, Inc., a marketer of specialty cleaning products for both residential and industrial markets. Based in Cumming, GA, Krud Kutter has approximately $13 million in annual sales. Terms of the transaction were not disclosed. READ NOW       
Benjamin Moore Awarded ‘Gold Supplier Of The Year’ By Certapro
Benjamin Moore Recognized By Leading Contractor Franchise for Consistent Pricing and Superior Customer Service. READ NOW      
PPG Paints Over Sherwin-Williams Failure
Months after Sherwin-Williams failed in its quest to buy Mexican paint giant Comex because regulators feared it would have too much control over the market, rivalPPG Industries announced last week it was acquiring the coatings specialist south of the border - and paying roughly the same amount of money previously offered. READ NOW       
Valspar Hits New 52-Week High
The Minneapolis-based company has a market cap of roughly $6.4 billion, and its average volume of shares traded over the last three months is around 436.7K. READ NOW      
California Products Corporation Acquires Muralo Paint Brands
Muralo Paints, founded in 1894 and headquartered in Bayonne, New Jersey manufactures paints and coatings that are sold through paint retailers in over 20 states. READ NOW      
Jim King Starts Term as Board President; Gunnar Ackx, Derrick Castle Re-elected to 2nd Terms
James R. King, Jr., President of John B. Conomos, Inc. in Bridgeville, PA, was first elected to the Board in 2009. READ NOW       
NFIB Asks Congress To Stop Massive Federal Overreach
Agencies Move to Greatly Expand Federal Authority over Private Property READ NOW       
Video: Should Small Business Owners Allow Alcohol At Work Functions?
Social functions are great for company morale, but small business owners can face substantial liability if employees have too much to drink at a company event. READ NOW      
Construction Industry Adds 6,000 Jobs In June As Sector’s Unemployment Rate Declines To 8.2 Percent, Lowest June Level In Six Years
Despite Recent Gains, Industry Employment is Still More than 1.7 Million Jobs Below 2006 Peak, Planned Federal Transportation Spending Cuts in August Threaten to Undermine Sector’s "Uneven" Recovery READ NOW        
AGC Comments on EPA’s Scenario-Specific Approach to Identifying Lead Hazards in Buildings
This proposed framework relies on a scenario-specific approach for determining when such renovations create adverse health impacts. READ NOW        
ABC Applauds House Passage of Key Workforce Development Bill
Today’s passage of WIOA is an important step forward in ensuring that local stakeholders are involved in shaping job training efforts and that more job seekers have access to job training programs that will prepare them for career opportunities in their local economies. READ NOW      
Product Introductions
Loxon® XP IR Reflective Coating
Sherwin-Williams new Loxon® XP IR Reflective Coating has advanced infrared technology that reflects solar rays back into the atmosphere which helps to lower exterior surface temperatures for cooler interiors and reduced energy use. Delivers the same great high-build performance as Loxon XP in one less coat compared to conventional masonry coatings.
Click for more info
Faux FX - LusterStone®
LusterStone® is a revolutionary architectural coating that produces beautiful reflective stone-like patterns. This product is unsurpassed in its simplicity, versatility and ease of repair. The nature of the material allows it to be used to create a stunning variety of high/low dimensional finishes that do not require burnishing to obtain designer quality results.
Click for more info
Painting Contractors: New app coming Summer 2014!
The We Paint Smart App is your eyes and ears for labor, materials, productivity and more! Boost revenue, cut payroll expenses, reduce "employee time theft," track bids and jobs in progress, schedule employees - and know how much you made on each job. Fill out a brief interest form at www.wepaintsmart.com.         
From the Blogosphere
Are You Too Busy For Referrals?
The Referral Mastermind: Brian Buffini
Ask just about any realtor in the country if he or she has heard of Brian Buffini and you will hear a resounding YES. Brian came to the U.S. from Ireland in his early twenties to live the American dream. He became a real estate agent in San Diego. Brian quickly became a very successful and highly recognized agent not only in San Diego but also across the U.S. for his unique way of growing his business by referrals.
Builder Confidence Surpasses Key Benchmark in July
Builder confidence in the market for newly-built single-family homes rose four points to a reading of 53 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI). Any reading over 50 indicates that more builders view sales conditions as good than poor. READ NOW  
Designer of the Year Award
Patricia Gray Interior Design award-winning finalist in the Western Living Designer of the Year award.
I have just found out that I have been nominated as a finalist in the Western Living Designer of the Year award. The award-winning finalist will be announced in August. This is the third year that I have been nominated so please keep your fingers crossed for me!
Beautiful interior in Mt. Kisco
Paint Track just completed painting a house whose owners asked for a bold, adventurous, and tasteful color scheme and here are the GORGEOUS results! READ NOW  
What Do I Do With My Leftover Paint?
You just completed a paint job, or better yet, Brooks Painting just completed one for you. You have leftover paint and want to figure out what to do with it. Here are some perfect uses for the extra paint that you have sitting around. READ NOW  
Reflections of Blue
Blue the hue, a coulure as the French say. Color with many interpretations of international nations. Blue a simple color to blunder. What does blue mean? Why is the ocean blue? Perhaps reflection of earth and sky. As my wise scientist cousin explained. Coulure couture is all around us. As seen in Europe with bright city lights. The warm coulure of French Cafes with tacky decor ignites merriment. READ NOW

Upcoming Industry Events
2014 August Webinar: How to Choose the Right Customers (and Get Them to Select Your Bid)
August 12, 2014
NACE - Corrosion Technology Week 2014
Alexandria, VA
September 21 - 25, 2014
SSPC 2015 featuring GreenCOAT
Las Vegas, NV
February 03-06, 2015
Dallas, TX
March 15 - 19, 2015
Knowledge Test
1. Today, because of the “green movement”, solvent based aerosol paint products contain a
reduced amount of chlorofluorocarbons (CFCs)
2. The oldest known “paint kits” were found
3. If the estimating for profit formula is sales (S) minus variable costs (VC) equal gross profit (S-VC = GP), then
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com