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    November 18

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, product information.
Painting Pro Times, the source for paint professionals!
Talk about ground breaking innovation from imitating nature, AkzoNobel has introduced a coating inspired by the ability of certain animals to withstand cold and prevent ice forming in their bodies. AkzoNobel asserts that the new material slows the freezing process and blocks hard, abrasive ice from forming. The product, Ecosel, is a biodegradable additive for pavement, and future research may lead to more applications including paints.
Painting Pro’s Perspective
Painting Pro’s Perspective - 2015: Keep Your Head Up
Last year, a Painting Pro’s Perspective warned professionals about three 2014 threats. Rising costs for material and insurance were number one on the list. The number two risk was the growing shortage of skilled craft labor. And the third warning was the negative impact of increased regulations and the illegal alien tsunamis. Okay, one year later, let’s review; did any of the threats impact the paint and coating application industry? And what should we be on the lookout for 2015? READ NOW        
Effective Estimating
How to Recruit and Retain Construction Superstars
As the country’s demographics change and the emerging workforce is pulled toward other industries, construction companies are challenged with attracting qualified workers while retaining existing talent. Employers have a smaller pool of prospective workers from which to draw. READ NOW      
Workforce Development
Recipe for Bidding Competitively
Competitive Bidding today requires a second look at everything that goes into a proposal. If you are still bidding work the way you did five years ago, there’s a good chance your bids can’t compete in today’s world. Leaving out just one ingredient to a successful recipe for bidding can break your chance of ever winning the bid. READ NOW      
Spotlight On:
From a brand you can trust

100 Series - Production grade paint for hide, sprayability and easy touch-ups
300 Series - Specification-grade paint for exceptional hide, versatility and superior touch-ups.
KILZ PRO-X paints are available at The Home Depot.
To learn more about KILZ PRO-X paints, go to www.kilzpro-x.com
McCormick Paints Introduces New Standard Color
McCormick Paints announced the introduction of a new off-white paint color, River Stone, now available as one of its five standard colors. River Stone (Color #006) will join several other standard, large-batch manufactured paints offered as stock colors in multiple paint lines throughout all 25 McCormick Paints stores. River Stone is also available as a custom color in the full line of McCormick Paint products. READ NOW      
Industry News
AkzoNobel mimics nature to develop additive which makes roads safer
Inspired by the ability of certain animals to withstand cold and prevent ice forming in their bodies, Ecosel®AsphaltProtection is a fully biodegradable additive for de-icing brine. READ NOW       
BEHR MARQUEE® Interior Paint and Primer Wins The Home Depot® Top Honor in 2014 Innovation Awards
Behr’s Most Advanced Interior Paint Product Wins The Home Depot’s Most Prestigious Honor READ NOW      
Dunn-Edwards Introduces Super-Loc® Premium Primer for Masonry and Bonding
As part of its ongoing commitment to develop high performance products that are safe for people and the environment, Dunn-Edwards has introduced Super-Loc Premium masonry and bonding primer in white. READ NOW       
PPG appoints Marcos Achar Levy vice president, architectural coatings, Mexico
He will report to Michael McGarry, PPG chief operating officer. PPG previously announced it had completed its acquisition of Comex. READ NOW      
PPG Receives Favorable Ruling from Federal Economic Competition Commission of Mexico on Comex Acquisition
“We are pleased to have received all the necessary government approvals for the Comex acquisition and expect to close the transaction in the next several days,” said Charles E. Bunch, PPG chairman and CEO. READ NOW      
Blue Paisley Named 2015 Color of the Year by PPG PITTSBURGH PAINTS’ THE VOICE OF COLOR Program
Homeowners search for unique ways to set tone for entire year ahead; find inspiration in possible harmony, creative, worldly and quality possibilities READ NOW       
Former lead paint manufacturers file briefs to Calif. appeals court
A group of former lead paint manufacturers are appealing a judge’s decision holding them liable for the lead paint in millions of homes in California, saying in briefs this week that the ruling was “improper” and a $1.15 billion remedy “erroneous.” READ NOW       
Valspar Partners Louisiana-Pacific in New Color Launch
The new colors, Cliffside (an earthy dark brown), Sandalwood (a warm, inviting light brown), and Coastline (a calm medium gray) have expanded the color palette of LP CanExel to 21. READ NOW      
National Guild of Professional Paperhangers Rebranded as Wallcovering Installers Association
Aims to Maintain High Standards for Excellence and Foster Innovation, Education READ NOW        
ABC Asks President to Withdraw “Fair Pay and Safe Workplaces” Executive Order
ABC has consistently opposed the E.O. since it was issued July 31, and participated in an Oct. 10, White House listening session with Secretary Perez and Director Munoz. READ NOW      
Product Introductions
You stay in control with myS-W.com
Create an account at myS-W.com to access all your Sherwin-Williams account information in one convenient place. myS-W.com allows users to:
• Review balances, statements, and invoices
• Store favorite products, MSDS and data pages
• Record color information and details
• Submit ratings and reviews
• Manage online profile and communication preferences
CTA: Watch the Video
Faux FX - LusterStone®
LusterStone® is a revolutionary architectural coating that produces beautiful reflective stone-like patterns. This product is unsurpassed in its simplicity, versatility and ease of repair. The nature of the material allows it to be used to create a stunning variety of high/low dimensional finishes that do not require burnishing to obtain designer quality results.
Click for more info
Water Cannon Inc.
Water Cannon Pressure Washers deliver a wide swath of low pressure 180 degree F. hot or ambient temperature water injected with Clorox. This application for 10 minutes on concrete, brick, stone or metal surfaces will kill viruses including influenza. Our Water Cannon products can be used indoors powered by an electric motor.
Click for more info
From the Blogosphere
Why do I blog?
The first business blog I wrote for a business was from May 31, 2006. I was working for my father’s painting company, Chism Brothers Painting, at the time. I really did not know much about blogging when I wrote my first post. I knew enough to know it was a good thing to do, and I was one of the first painters to give it a try. I had not heard of content marketing or best practices in blogging or really anything. I just knew I had to start putting quality and helpful information on my website and hope consumers would agree that they liked my post. READ NOW
Mortgage Delinquency Rates Fall
Recently released data from the Mortgage Bankers Association (MBA) shows that the share of mortgages that are considered delinquent fell. On a seasonally adjusted basis, the share of mortgages past due declined over the third quarter of 2014 by 19 basis points to 5.85%. Over the past year, the proportion of mortgages past due decreased by 66 basis points from a not seasonally adjusted level of 6.67%. READ NOW  
Simple White Flower Arrangements
These are some simple white flower arrangements that I use regularly in styling my own home and clients' homes. They are especially effective for a dinner party, are easy to arrange and make you look like an expert interior design stylist. Try some and have fun! READ NOW
Beautiful interior in Mt. Kisco
Paint Track just completed painting a house whose owners asked for a bold, adventurous, and tasteful color scheme and here are the GORGEOUS results! READ NOW  
Going UP!
Currently Brooks Painting completed a very complex project for Sunseri Construction at the Arden fair Mall in Sacramento, CA. Arden Fair Mall added LED lighting and T.V. screens to the outside of the main customer elevator. This new look flashes hip marketing and company advertisement images for customers to see. At a glance it seems pretty easy, add some metal support, add some metal LED brackets and paint everything nicely. But with multiple trades needed to take this elevator from just a point of travel to a MEGA Big Screen T.V. has been a challenge. READ NOW  
Reflections of Blue
Blue the hue, a coulure as the French say. Color with many interpretations of international nations. Blue a simple color to blunder. What does blue mean? Why is the ocean blue? Perhaps reflection of earth and sky. As my wise scientist cousin explained. Coulure couture is all around us. As seen in Europe with bright city lights. The warm coulure of French Cafes with tacky decor ignites merriment. READ NOW

Upcoming Industry Events
SSPC 2015 featuring GreenCOAT
Las Vegas, NV
February 03-06, 2015
2015 Painting and Decorating Expo
Charleston, SC
March 4-7, 2015
Dallas, TX
March 15 - 19, 2015
Knowledge Test
1. The terms faux finish and decorative painting are defined the same.
2. The acronym PQI stands for:
3. When an owner or general contractor inserts a subcontractor Workers’ Compensation policy subrogation clause,
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com