If you are having trouble reading this email please click here for the online version.

Subscribe | Advertise
    November 26

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, product information.
Painting Pro Times, the source for paint professionals!
Some universal concepts work well among different trade specialties and even apply to life in general. Think of the Golden Rule, which is simple enough, yet often gets lost among the self important, too busy and careless. Apparently, the day has arrived were lots of construction professionals may have wandered so morally afar that a need has risen for “honest value” educational training.
Current Trends in Construction Ethics
Construction ethics is no longer a ‘hot topic.’ It’s an everyday way of doing business. A code of ethics promotes the acting in a moral manner as defined by the employee. A business must actively foster the code of ethics with its employees. READ NOW        
Regulatory Review
Regulatory Review - 2015 Opens with a Laundry List of Regulatory Issues to Monitor Advocacy Efforts for Industry Yield Success
Contractors who feel like there’s a new regulation looming every time they turn around are not just imagining an increase in the rules. Federal agencies issued 3,659 final rules in 2013. These rules along with proposed rules, notices and executive orders filled 80,224 pages of the Federal Register, a 3.8 percent increase over 2012. READ NOW      
Spotlight On:
From a brand you can trust

100 Series - Production grade paint for hide, sprayability and easy touch-ups
300 Series - Specification-grade paint for exceptional hide, versatility and superior touch-ups.
KILZ PRO-X paints are available at The Home Depot.
To learn more about KILZ PRO-X paints, go to www.kilzpro-x.com
Regulatory Review
Regulatory Review - EPA Schedules Public Meetings For Proposed Lead-Based Paint Rules at Commercial & Public Buildings
The U.S. Environmental Protection Agency (EPA) is exploring whether to expand its Lead Renovation, Repair and Painting Program (LRRP) rule to cover construction work on existing public and private-sector commercial (P&C) buildings. The EPA has estimated how much it would cost YOU to meet its new lead-paint rules under consideration. However, AGC needs your thoughts on these EPA estimates to ensure they reflect real-world impacts of a potentially huge expansion of EPA’s current LRRP requirements. READ NOW      
Industry News
Sherwin-Williams Announces Color of the Year 2015
Upbeat, Optimistic Coral Reef Celebrates a Time for Renewal READ NOW       
Benjamin Moore & Co. Appoints Ron Schuller As Chief Marketing Officer
Schuller brings more than 25 years of retail and consumer brand experience to Benjamin Moore READ NOW      
DuPont to Expand Low-cost Titanium Dioxide Production Plant in Early 2016 in Mexico
The new plant will enable DuPont Titanium Technologies to improve the efficiency of its TiO2 production and increase its flexibility to adjust its production output up or down to respond to global demands. READ NOW       
OLYMPIC brand launches new HOME interior paint at Lowe’s
New HOME collection provides quality features for a great value READ NOW      
A Relationship Built on Coatings
Rust-Oleum Partners with TJ Zizzo, NHRA Top Fuel Racer of Zizzo Racing Incorporated READ NOW      
Valspar Acquires Madison Chemical Industries
Expanding Coating Portfolio into the Water and Wastewater Market READ NOW       
Former lead paint manufacturers file briefs to Calif. appeals court
A group of former lead paint manufacturers are appealing a judge’s decision holding them liable for the lead paint in millions of homes in California, saying in briefs this week that the ruling was “improper” and a $1.15 billion remedy “erroneous.” READ NOW       
Valspar Partners Louisiana-Pacific in New Color Launch
The new colors, Cliffside (an earthy dark brown), Sandalwood (a warm, inviting light brown), and Coastline (a calm medium gray) have expanded the color palette of LP CanExel to 21. READ NOW      
First aluminum-bodied F-150 rolls off assembly line
Ford Motor Co.’s newest truck, made with an aluminum body and bed that saves up to 700 pounds, marks a significant milestone for the Dearborn automaker and is a potential game-changer for the industry. READ NOW        
Clemson developing materials that ‘heal’ themselves
If you cut yourself shaving, it’s no big problem because you know it will heal. But what if you scratch the screen on your cell phone, or scrape your car up against something and put a long scratch on the fender? READ NOW      
President’s Executive Action Creates More Problems Than It Solves
“Contractors are concerned that President Obama’s most recent circumvention of the legislative process will add another layer of uncertainty for the construction industry, and the business community as a whole” READ NOW      
Statement from NAHB Chairman Kevin Kelly on President Obama’s Immigration Executive Order
"While President Obama’s executive action may provide relief for a portion of the estimated 11 million undocumented immigrants residing in the U.S., this piecemeal approach to immigration reform is no long-term answer." READ NOW      
Remodeling conditions continue to show strong growth
NARI reports overwhelming sentiment is positive READ NOW      
Product Introductions
You stay in control with myS-W.com
Create an account at myS-W.com to access all your Sherwin-Williams account information in one convenient place. myS-W.com allows users to:
• Review balances, statements, and invoices
• Store favorite products, MSDS and data pages
• Record color information and details
• Submit ratings and reviews
• Manage online profile and communication preferences
CTA: Watch the Video
Faux FX - LusterStone®
LusterStone® is a revolutionary architectural coating that produces beautiful reflective stone-like patterns. This product is unsurpassed in its simplicity, versatility and ease of repair. The nature of the material allows it to be used to create a stunning variety of high/low dimensional finishes that do not require burnishing to obtain designer quality results.
Click for more info
Water Cannon Inc.
Water Cannon Pressure Washers deliver a wide swath of low pressure 180 degree F. hot or ambient temperature water injected with Clorox. This application for 10 minutes on concrete, brick, stone or metal surfaces will kill viruses including influenza. Our Water Cannon products can be used indoors powered by an electric motor.
Click for more info
From the Blogosphere
Using Base CRM for a Seasonal Business
This fall (2014), I helped a seasonal Christmas lighting company setup and manage a Customer Relationship Management (CRM) that I use and like: Base CRM. I have been working with them since 2008. In previous years, the company used several different methods to manage leads and sales ranging from Google Apps, Dropbox, Highrise CRM, Zoho and a few others. READ NOW
Annual House Price Growth Continues, but at a Slower Pace
Recently released data by the Federal Housing Finance Agency (FHFA) shows that its measure of house prices, House Price Index – Purchase Only, rose by 4.3% on a 12-month seasonally adjusted basis in September 2014. This marks the 32nd consecutive month of year-over-year growth. READ NOW  
3 Compelling Reasons to make a Budget for your Business
I talk to a lot of business owners every week. It surprises me that more businesses don’t have a budget or as I like to call it, a Profit Plan. I just spoke with a business owner this week and I was pleasantly surprised to hear him tell me that he had his budget all worked out for 2015. READ NOW
Fall and Thanksgiving 2014 Color+Decor Trends
Fall is upon us once again, bringing excitement and joy for a new season of color and design trends. Color deepens, from watery summery hues to deeper autumn coloring; patterns provide familiar touches with updated twists; and texture gets heavier and more intricate, showcasing hand-crafted and rustic appeal. READ NOW  
Going UP!
Currently Brooks Painting completed a very complex project for Sunseri Construction at the Arden fair Mall in Sacramento, CA. Arden Fair Mall added LED lighting and T.V. screens to the outside of the main customer elevator. This new look flashes hip marketing and company advertisement images for customers to see. At a glance it seems pretty easy, add some metal support, add some metal LED brackets and paint everything nicely. But with multiple trades needed to take this elevator from just a point of travel to a MEGA Big Screen T.V. has been a challenge. READ NOW  
Behr Ultra White
All Things New took their cabinets from almond to bright white using Behr Ultra White. This is the white straight off the shelf – no added tint. They shared a great tutorial with lots of tips on how to paint kitchen cabinets. Go check it out! READ NOW

Upcoming Industry Events
SSPC 2015 featuring GreenCOAT
Las Vegas, NV
February 03-06, 2015
2015 Painting and Decorating Expo
Charleston, SC
March 4-7, 2015
Dallas, TX
March 15 - 19, 2015
Knowledge Test
1. On various sizes of new, exterior wood trim, long oil primer out performs acrylic primer:
2. One general difference between acrylic and elastomeric caulking is:
3. For exterior projects, when compared to working at ground level, accessing height lowers man hour production. What percentage range should be deducted for accessing work with extension ladders?
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com