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        July 17

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Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, product information.
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Painting Pro Times, the source for paint professionals!
During the busy season, we may be prone to jogging on the rat wheel of minor crises. It could be juggling too many projects or becoming stressed by one human resource challenge or another. Sometimes during the trot, the warm morning greetings, along with the everyday great aspects of painting can be lost. Well, maybe not lost, but put aside for the quick-stepping fire drill of the moment. We may temporarily lose focus of the original attraction that drew us to the trade.
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Start Recruiting NOW for 2020
You think you’ve got problems now? Consider your construction workforce situation five years into thefuture. The great recession smacked the construction industry like a bat on a ball several years ago, butcurrent projections show a slow but steady rebound. In a recent AGC survey, 80 percent of constructionfirms indicated they plan to increase their payroll this year.
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A Five-Question Roadmap to Strategic Success
There’s a lot of truth in Yogi Berra’s quote, “If you don’t know where you’re going, you’ll probably end up somewhere else.” Choosing a direction is crucial to a construction organization’s success. Although direction is important, other fundamental steps in the strategic process could, if forgotten or dismissed, weaken execution and lead to strategic failure. However, by thoroughly and consistently addressing five questions, an organization can significantly improve the probability of strategic success.
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Spotlight On:
ScotchBlue™ Painter’s Tape for Delicate and Multi-Surfaces features Advanced Edge-Lock™ Paint Line Protector to deliver super sharp paint lines. Multi-Surface is used for baseboards, trim, metal and glass. Delicate Surfaces is great for cabinets, wood floors and freshly painted surfaces (24 hours old).
Learn more!
PPG introduces OLYMPIC Assure
OLYMPIC® Paint and Stain announced today the launch of OlympicASSURE interior and exterior paint-and-primer in one, available exclusively at LOWE’S stores in the U.S.Olympic Assure paint simplifies the painting process with easy-flow application and a hardworking finish, according to Lia Gancas, seniormanager, Olympic brand of PPG Architectural Coatings. Backed by theeGood Housekeeping Seal, Olympic Assure paint is available in a variety ofsheens and includes formulas for interior and exterior applications.
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Sherwin-Williams Launches Handheld Color-matching Device
Sherwin-Williams has announced the launch of Mobile Match, a new tool to end color-matching guesswork.Mobile Match is an affordable handheld color matching tool that makes it easy for contractors, designers andremodelers to find matching colors. By placing the device over any surface, Mobile Match provides users thethree nearest Sherwin-Williams published paint colors, along with an indication of match accuracy.
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Industry News
AkzoNobel's Color Experts Recreate a Van Gough
AkzoNobel’s contribution to fusing modern technology with classic painting techniques is being celebrated in Amsterdam today during a special viewing of Vincent Van Gogh’s newly-restored Field with Irises near Arles. READ NOW        
Behr Offers Chance to win a $500 Home Depot Gift Card
Share your feedback on our new BEHR PRO™ paints and other BEHR® products and get entered for a chance to win a $500 Home Depot® gift card. READ NOW      
Dunn Edwards 2016 Home Color and Design Report
We are excited to unveil our 2016 Home Color and Design Report! Home is where the heart is - and nothing is truer than that for 2016. READ NOW       
PPG Releases a New Color Palette - The Book of Now
Highlights colors for residential, hotel, restaurant, retail and health-care markets from Possibility trends color palettes ... READ NOW      
Rust-Oleum Launches Airless Pro Multicolor Finish
Multispec Airless Pro Multicolor Finish Provides Beauty and Depth of Patterned Wallcovering with the Speed and Ease of Paint... READ NOW      
Sherwin-Williams Launches ProBuy+ App for Paint Pros
One-stop destination app provides easy access to business tools... READ NOW       
Valspar Awards $64,000 in Student Scholarships
The Valspar Foundation announced $64,000 in scholarship awards to 32 exceptional students pursuing postsecondary education. READ NOW       
Festool Offers SERVICE All-Inclusive
In recent years, the idea of customer service has become more of a buzzword than a meaningful concept, marketed by companies who want you to believe they’ve got your back. READ NOW      
SSPC Releases Major App Update
SSPC is pleased to announce the release of a major update to its mobile app for the coatings industry. The app is available for download on the iTunes App Store and Google Play store.
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SSPC Hires New Executive Director
William M. Worms will be Executive Director, effective September 1, 2015. READ NOW        
Product Introductions
ScotchBlue™ Painter's Tape for Exterior Surfaces
ScotchBlue™ Painter's Tape for Exterior Surfaces is designed specifically for outdoor use. The waterproof backing and strong adhesive hold in all kinds of challenging weather like sun, wind, humidity and rain. The tape lifts cleanly up to 7 days after application, leaving no residue behind and never slivering or tearing
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Sherwin-Williams Tuff Surface™
Now available in Flat and New Eg-Shel Finish, Sherwin-Williams Tuff Surface™ Premium Texture Finish helps professionals achieve beautifully textured surfaces using less effort. Apply Tuff Surface to hide imperfections in uneven or damaged surfaces. For inviting spaces with long-lasting beauty, it is both reliable and cost effective.
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SPEEDHIDE® zero Interior Zero-VOC Latex Satin
PPG PAINTS™ SPEEDHIDE® zero Interior Zero-VOC Latex Satin is formulated to meet performance requirements of professional applicators. This low-odor paint is ideal for painting occupied spaces, while its quick dry allows fast recoat and a uniform, scrubbable finish. SPEEDHIDE zero satin provides good hide, touch-up and application properties for interior walls, ceilings and trim.
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From the Blogosphere
What If I Only Want Uber-Wealthy Web Leads?
Wouldn’t it be nice if most of the leads you received from your contracting website were from your target audience only? If your website already does well in the local search, chances are you are getting a pretty decent number of web inquiries during the spring and summer months. Unfortunately, it is very likely that a good portion of the leads are not ones you were hoping for, especially ones from the uber-wealthy audience. READ NOW
Builder Sentiment Reaches New High
The NAHB/Wells Fargo Housing Market Index reached 60 in July and along with the one-point upward revision to June’s index mark a high in the index not seen since November 2005. Two of the three components of the index also rose to levels last seen in late 2005. The index of current sales rose one point from the June level to 66, topping almost 10 years of values below that level. The index for expected sales rose two points from June’s 69 to 71 also the highest in almost 10 years. The index for traffic fell one point to 43 from the six month high in June of 44. READ NOW  
The Quest for Entrepreneurial Freedom
What is the number one reason why entrepreneurs start a small business? Freedom! Most people start a business so they can be their own boss. As entrepreneurs, we want to be free to create a business that we are passionate about. We want the power to make decisions and take action without having to get someone else’s approval first. READ NOW
JOIN US @dunnedwards ON INSTAGRAM
We're happy to report that Dunn-Edwards Paints is now on Instagram! We're very excited as Instagram is such a visual platform, making it the perfect place to share our work. READ NOW  
Charity Paint Give-Away; Recipient Announced!
Brooks Painting’s 9th annual Charity Paint Give-Away was narrowed down to three finalists and the public voted to determine the recipient. Yolo County Family Service Agency, Elaine Roberts-Musser, and Yolo County YMCA were the three finalists. Voting ended May 31st and the nominee with the most votes was Yolo County Service Agency. They will be the recipient of up to $10,000 in free painting services. READ NOW  
Time to Refocus: 90 Day Plans
While hard to believe, we’re half way through 2015… Are you accomplishing your goals? Are you focused? Do you know what winning looks like? It’s time to refocus, create your game plan and write things down! Now is the perfect time to review your 90-day plan from your second quarter and create your third quarter 90 day plan. READ NOW

Featured Videos
ScotchBlue™ Painter’s Tape for Exterior Surfaces
3M
3M™ Pro Grade Precision ™ Ultra Flexible Sanding Sheets
3M
Upcoming Industry Events
2015 WIA National Convention and Vendor Showcase
New Orleans, Louisiana
September 10-13, 2015
2015 Commercial Paint Contractors Conference
Napa Valley Marriott
3425 Solano Ave. Napa, CA 94558
September 16-19, 2015
SSPC 2016 FEATURING GREENCOAT
San Antonio, Texas
January 18-21, 2016
Knowledge Test
1. When cutting in, craftsmen layoff towards the wet edge:
2. Zinsser is owned by:
3. For more than 5 years the EPA has attempted to expand the RRP regulation to commercial and public buildings. Still, the EPA has NOT scientifically proven a need justifying the proposed expansion. Since the EPA has NOT shown a commercial building risk for children (the original RRP justification was “save the children”), the latest attempt to justify more RRP is based on:
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