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    December 16

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, product information.
Painting Pro Times, the source for paint professionals!
Have you gone out to eat at a restaurant where the food was excellent, but the service was poor or even terrible? On the reverse, a place where the food was not at all yummy, but the service was terrific? Well, it is like that in all service businesses including the paint and coating application profession. The product and “customer experience” must be equally top notch or at least meet the buyer’s expectations.
Genuine Customer Service
Great customer service transcends the transactional, the scripted, and the rote. Great customer service appears to flow naturally, with the service professional sincerely, willingly, and stylishly taking care of the served. In a word, it is genuine.
SSPC is Moving
Since 1995, the Society of Protective Coatings has been headquartered in the Strip District neighborhood of Pittsburgh, PA. On December 18th, that will change… This past September, SSPC purchased a 26,000 square foot building west of the city to house the association’s new World Headquarters.
Chemical Giants in Merger Mode
Dow Chemical Co. and DuPont Co are in advanced talks to merge, in what would be a combination of two of America’s oldest companies that together are worth nearly $120 billion. The chemical giants, which each have a market capitalization of about $60 billion, could announce a merger in coming days, people familiar with the matter said. It would be followed by a three-way breakup of the combined company, they said, a common approach to mergers and acquisitions of late.
Color Selection
Color is so elemental that it’s hard to believe it’s not an intrinsic property of an object. An object doesn’t “have” color; rather, its surface reflects a certain wavelength of light and absorbs all the others. The eye receives the reflected wavelength of light and the brain interprets it as a color.
Industry News
Akzo Nobel invests 10 million in Ohio facility…stays clear of architectural coatings
The $10 million facility will support several of the company’s Performance Coatings businesses, including coil, extrusion and packaging coatings. READ NOW        
Behr’s “Color is a Beautiful Thing”
It is a knock off from Nina Simone’s song about racial diversity… READ NOW      
Glidden paints HGTV’s 2016 Dream Home
The GLIDDEN® paint brand offered interior designer Brian Patrick Flynn the inspiration needed to develop a coastal-inspired color palette for the HGTV® Dream Home 2016. READ NOW       
Ever wonder what it takes to repaint a submarine?
Protecting the USS Requin READ NOW      
McCormick Paints 2016 Color
Just as the New Year signifies a sense of optimism, the McCormick Paints 2016 Color of the Year, Alsot Olive, exudes those same positive vibes. READ NOW      
RPM Brings DAP Championship Golf Event to Cleveland
The PGA TOUR and Medina, Ohio-based RPM International, Inc. Monday announced a new Web.com Tour event will be played in Cleveland, beginning in 2016, with The LeBron James Family Foundation named the tournament’s beneficiary. READ NOW       
Sometimes, it is the little things that are most remembered...
How to create your very own Santa Paintbrush ornament. READ NOW       
Valspar’s Hiring
Valspar on Campus READ NOW      
History’s Deadliest Construction Projects
Safety first, it must be placed ahead of every other project/work day consideration….although climbing or height work (falls) claims today’s highest number of fatalities, imagine what conditions were like in the way back.
READ NOW        
Festool’s New Compact Cordless Drill
Cordless Drill TXS Li 2.6 Set – 564514
A fully-featured drill in a familiar T-handle format delivering plenty of torque for drilling and driving in a compact and light format that feels like an extension of your hand.
READ NOW        
Product Introductions
All New! ProMar Ceiling Paint
Labor-saving formula designed for spray application.
Self-priming, super-flat finish.
Deliver great results today.
Learn More
TB Crown Molding
• The professional painter can increase profits.
• Creative Crown moldings are 100% American made and recyclable.
• Our flat back design cuts at any position on most miter saws.
• Cost effective and east to install for a beginner or professional.
• No nails or fasteners required. Installs with painters caulk.
• Mounts to most surfaces; drywall, wood, concrete, brick, etc.
• Great for damp and wet areas.
• Does not contract or expand like wood moldings.
On the web at www.tbcrownmolding.com
Or visit your local Sherwin Williams Store

Featured Videos
ScotchBlue™ Painter's Tape for Exterior Surfaces
Upcoming Industry Events
San Antonio, Texas
January 18-21, 2016
2016 PDCA Painting & Decorating EXPO
New Orleans, Louisiana
March 9-12, 2016
Knowledge Test
1. In order to get more work, it is a best business practice to bid every job possible:
2. In the construction industry, professionals are most often injured from:
3. What masterpiece fresco took longer to complete than Michelangelo’s ceiling at the Sistine Chapel?
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com