Having trouble reading this email? Click here for the online version.

Subscribe | Advertise
         April 20

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, and product information.
Painting Pro Times, the source for paint professionals!
In the quiet of cutting or rolling, sometimes the mind may wonder deeply into Socrates-like thoughts, what’s our true purpose, will we ever achieve harmonious, interpersonal consciousness or even if individual destiny is a real thing. Or maybe, we mostly contemplate taking an early lunch. Whichever way you tend to focus daily thinking, in another Color Selection installment, The Meaning of Color, we provide a few answers to the small questions. It is actually the start of a series that examines assumptions, interpretations and feelings that hues may encourage.
Color Selection
The Meaning of Color I
Color in design is very subjective. What evokes a particular reaction in one person may evoke a very different reaction in someone else. Often this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, individually or as a group, is something some people take the better part of entire career to master. And there’s a lot to it.
2016 Wallcovering Installers Craftsmanship Award!
How’re your walls hangin’? The Wallcovering Installers Association (WIA) is excited to unveil our new Craftsmanship Awards! The online form is now available to accept entries. Members may participate as both a contender and a judge! Submissions will close on June 1, 2016. Remember you can’t be recognized if you don’t enter! Press releases with recipient information and photographs are sent to multiple national magazines for publishing.
Moisture - The Exterior Curse
Three difficult exterior issues that affect paint appearance and longevity are all caused by excessive moisture. Minimizing the moisture problem first and then renewing the substrate with quality paints/coatings is the key to success. Mildew is an unsightly fungus that can grow on many surfaces including paint. The mildew feeds on nutrients available in both the paint film and the underlying surface. Most important for mildew growth is moisture, so it is commonly found in damp, dark places frequently under eaves and behind shrubbery.
Fun Stuff
Ever wonder how paint balls are made or if a softer, less bruising type could be made?
Paint decks are made from paint right?
Just because we like this kind of stuff…another paint manufacturing look-see.
Since PPT is a cutting edge publication, here is a glimpse into a potential tomorrow. As urban areas struggle with smog and impending gridlock, sustainable thinking is required to make mobility cleaner, more flexible and space-saving. The animation shows how we might be getting around in the future.
Industry News
Behr Paint: True to Hue
With BEHR paints, there’s a beautiful color for every mood, personality, weather, or project. Only at The Home Depot. READ NOW        
BM's Natura Zero VOCs
Benjamin Moore Natura is certified asthma & allergy friendly™ by the Asthma & Allergy Foundation of America. READ NOW      
Paint Quality Institute’s 2016 Color Trends
Chill out at home with this year’s hot paint color picks from Paint Quality Institute. READ NOW       
Graco Named A Best Workplace by Fortune
97% of Graco employees surveyed worldwide expressed pride in their workplace READ NOW      
Olympic Paints and Stains provides rain ready features
Product allows freedom from weather forecast when planning stain projects READ NOW      
Rodda Paint's SharkSkin
Take a bit out of your deck! READ NOW       
SW's SuperDeck Waterborne Stain
SuperDeck® Waterborne Semi-Transparent & Solid Stain has been enhanced so customers can expect three full years of color & wear resistance. READ NOW       
SW's Painting Week
Painting contractors are invited to lend their professional expertise in celebration of Sherwin-Williams’ 5th annual National Painting Week, set for May 22-30, 2016. READ NOW        
Breathe Easier With Valspar
Reinforcing a commitment to providing a sensible, top-performing paint offering READ NOW        
Nano coating on 100 Million Phones
P2i, a leader in liquid-repellent nano technology, has hit a milestone by protecting 100 million smartphones from water damage with its liquid-repellent coating. READ NOW        
Product Introductions
Scotch® Masking Tape #2045
When it comes to your work, high-quality results are essential. But some coatings are difficult to adhere masking tape to. Introducing Scotch® Masking Tape #2045 for zero-VOC, scrubbable and deep-base paints. With 3M™ adhesive technology for clean removal and protection from paint bleed, this Scotch® masking tape performs.
Click here for more
Sherwin Williams
Several products in the SuperDeck line now feature enhanced formulas. SuperDeck Waterborne Semi-Transparent Deck Stain, with a new 3-year warranty, and the Waterborne Solid Color Deck Stain offer improved durability. The Deck and Dock coating offers enhanced performance on rough, aged surfaces. SuperDeck is the most complete deck care system available.
Learn more…
Introducing the Titan 440 30th Anniversary Edition
We built it. You made it a legend. For 30 years, the Titan 440’s unique mix of portability, durability and affordability has made it possible for all pro-painters to own and use a sprayer. Check out www.legendary440.com to post a picture of your 440 and get special offers throughout 2016.         
Featured Videos
ScotchBlue™ Painter's Tape for Exterior Surfaces
Upcoming Industry Events
PaintExpo 2016
Rheinstetten, Germany
April 19-22, 2016
2016 WIA National Convention and Vendor Showcase
Charlotte, North Carolina
September 16-17, 2016
Knowledge Test
1. The NGPP (National Guild of Professional Paperhangers), now the WIA (Wallcovering Installers Association), started as part of the Painting & Decorating Contractors of America (PDCA):
2. __________ invented the orbital sander.
3. Chroma is:
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com