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         June 20

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, and product information.
Painting Pro Times, the source for paint professionals!
The Sherwin-Williams purchase of Valspar is the biggest deal in paint industry history. What does it mean to professionals? Well, for starters in addition to propelling SW to the biggest biggie in North America, it has the scale to change the dynamic in the American architectural market. The Cleveland based paint giant already was number one in US architectural sales, now the distance from second and third national makers is significant.
Attack of the Paint Drones
We thought it would be sometime in the distance future before the robots conquered paint and coating application. The first large scale projects are scheduled to be done later this year. Apparently, like the great painting innovations of the Renaissance, the Italians are leading the way. Remember that the greatest strides in art started with masterful paint techniques (arguably) that may have not been completely recognized by many contemporaries of the time period. In addition, the rebirth lasted hundreds of years; from the 14th to the 17th century.
Millennials Have re-Shaped the Construction Industry
For better and for worse, the slacker generation will soon be the bus driver. Last year marked a milestone for the country's youngest generation of workers, commonly known as millennials: They overtook baby boomers as the largest workforce segment in America. Employers should be ecstatic that elevated rates of retirement are positioned to be offset by an influx of younger, energetic, tech-savvy workers ready to stimulate productivity.
Color Selection
We See Color Different
The eyes have it: men do see things differently than women. There is some science involved and color is one aspect that proves the theory. The way that the visual centers of men and women's brains works is different, finds new research published in BioMed Central's open access journal Biology of Sex Differences. Men have greater sensitivity to fine detail and rapidly moving stimuli, but women are better at discriminating between colors.
Spotlight On:
Keeps Paint Out. Keeps Lines Sharp.®
FrogTape® is the only painter's tape treated with PaintBlock® Technology. PaintBlock is a super-absorbent polymer which reacts with latex paint and instantly gels to form a micro-barrier that seals the edges of the tape, preventing paint bleed and providing the sharpest paint lines possible.
Learn more at frogtape.com.
Industry News
AkzoNobel signs on as a partner with The Ocean Cleanup project
Cleaning the world's oceans of plastic will moved forward after AkzoNobel announced today that it is joining forces with The Ocean Cleanup to help turn the tide on marine pollution. READ NOW      
Benjamin Moore Introduces SCUFF-X
According to Benjamin Moore, Ultra Spec SCUFF-X – the first-of-its-kind, one-component interior latex paint is engineered specifically to resist scuffmarks in high-traffic, commercial environments. READ NOW      
Dunn-Edwards Paints 2018 Color and Design Trends Report
The 2018 Color and Design Trends Report features five color palettes with an emphasis on Celebrations – of memories, natural wonders, the stars and unknown, life's adventures and childhood joys. READ NOW      
Golden Paintworks Introduces Lifestyle Finishes
Lifestyle Finishes is a line of 18 decorative finishing products that offer a fresh way to bring the beauty of nature's textures inside. READ NOW      
PPG PAINTS launches Frank Lloyd Wright Color Palette
PPG Paints unveiled a new Frank Lloyd Wright color palette in celebration of the world-renowned architect's 150th birthday. READ NOW      
PPG PAINTS unveils three product enhancements for professionals
The PPG PAINTS announced three new product enhancements that will help painting professionals get the job done right and, ultimately, enhance their customers' experiences. READ NOW      
Rainguard Unveils VIP Race Sweepstakes
Rainguard Water Sealers is giving 3 lucky winners the chance to win the Ultimate Racing Fan Experience, Valued at $3,500! READ NOW      
Paint Shield Named a 2017 Bronze Edison Award Winner
The Edison Awards, celebrating 30 years of honoring the best in innovation and excellence in the development of new products and services, announced Sherwin-Williams Paint Shield was voted an Edison Award Bronze Winner for innovation. READ NOW      
Valspar Rolls Outfirst-of-its-Kind Regional Exterior Pants
To address the different types of climate conditions Mother Nature dishes out around the country, Valspar has developed three new formulations of Reserve regional exterior paints. READ NOW      
The New Secretary of Labor Puts the Brakes on Killing Independent Contractors
On June 7, Secretary of Labor Alexander Acosta announced the withdrawal of the U.S. Department of Labor's (DOL) 2015 and 2016 joint employment and independent contractor informal guidance. READ NOW      
Product Introductions
New Scotch® Masking Tape for Humid Conditions
Stick it to humidity with a revolutionary new tape. Featuring cutting-edge Humi Bond™ Adhesive, this tape sticks and stays in humid conditions. It also works on zero-VOC, scrubbable and deep-base paints. For clean lines and great results, get the tape with staying power.
Click here for more
Several products in the Sherwin-Williams® SuperDeck line feature enhanced formulas. SuperDeck Waterborne Semi-Transparent Deck Stain, with a new 3-year warranty, and the Waterborne Solid Color Deck Stain offer improved durability. The Deck and Dock coating offers enhanced performance on rough, aged surfaces. SuperDeck is the most complete deck care system available.
Learn more
Titan Red Series™ Airless Spray Guns
Squeeze out of your workday with Titan's Red Series™, innovative spray guns built for the way you work. We've redefined spraying with practical innovations like comfortable ergonomic grips that feel as good as they look, with an ultra-light trigger, and on-board tools that make job site life easier.
Learn more   
Featured Videos
New Titan RX-Pro™ Airless Spray Gun
An innovative spray gun built for the way you work, giving you ultimate comfort and control.
Upcoming Industry Events
Legislative Week
Washington, DC
June 19th - 23rd 2017
Commercial Contractors Conference
Sept 19th - 22nd 2017
Knowledge Test
1. Today, median salaries for blue collar workers are higher than the median for recent bachelor's degree graduates.
2. Who owns Valspar?
3. Red, green and blue are primary additive colors and when combined they produce ________ light.
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com