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         June 29

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, and product information.
Painting Pro Times, the source for paint professionals!
The Sherwin-Williams purchase of Valspar is the biggest deal in paint industry history. What does it mean to professionals? Well, for starters in addition to propelling SW to the biggest biggie in North America, it has the scale to change the dynamic in the American architectural market. The Cleveland based paint giant already was number one in US architectural sales, now the distance from second and third national makers is significant.
Attack of the Paint Drones
We thought it would be sometime in the distance future before the robots conquered paint and coating application. The first large scale projects are scheduled to be done later this year. Apparently, like the great painting innovations of the Renaissance, the Italians are leading the way. Remember that the greatest strides in art started with masterful paint techniques (arguably) that may have not been completely recognized by many contemporaries of the time period. In addition, the rebirth lasted hundreds of years; from the 14th to the 17th century.
Millennials Have re-Shaped the Construction Industry
For better and for worse, the slacker generation will soon be the bus driver. Last year marked a milestone for the country's youngest generation of workers, commonly known as millennials: They overtook baby boomers as the largest workforce segment in America. Employers should be ecstatic that elevated rates of retirement are positioned to be offset by an influx of younger, energetic, tech-savvy workers ready to stimulate productivity.
Color Selection
We See Color Different
The eyes have it: men do see things differently than women. There is some science involved and color is one aspect that proves the theory. The way that the visual centers of men and women's brains works is different, finds new research published in BioMed Central's open access journal Biology of Sex Differences. Men have greater sensitivity to fine detail and rapidly moving stimuli, but women are better at discriminating between colors.
Spotlight On:
Keeps Paint Out. Keeps Lines Sharp.®
FrogTape® is the only painter's tape treated with PaintBlock® Technology. PaintBlock is a super-absorbent polymer which reacts with latex paint and instantly gels to form a micro-barrier that seals the edges of the tape, preventing paint bleed and providing the sharpest paint lines possible.
Learn more at frogtape.com.
Industry News
Ultra Spec SCUFF-X Benjamin Moore
Skateboards usually scuff walls, but new SCUFF-X interior wall paint is specifically formulated to resist scuffs. So we put it to test in a skate park that we build in a law firm full of lawyers who could sue us. READ NOW      
Graco's Fine Finish Low Pressure Tips
Find out more at graco.com/FFLP READ NOW      
PPG PAINTS unveils 2018 Color of the Year
Black Flame: Sophisticated, unexpected neutral fulfills craving for comfort, privacy and hope READ NOW      
Stop Waiting and Start Painting with OLYMPIC Paints and Stains
With WEATHER-READY application, weather forecasts no longer stand in way of paint or stain projects. READ NOW      
Krud Kutter named safer choice partner of the
Krud Kutter cleaning products earn EPA recognition. READ NOW      
Rust-Oleum rolls out new roof coating program
Since 1921, Rust-Oleum has innovated quality products that repair and beautify commercial and residential spaces. READ NOW      
Sherwin-Williams Student Design Challenge Winners
Recognized for Excellence in Design by Acclaimed Designers Cynthia Rowley and Vern Yip. READ NOW      
2017 Emerald Sherwin-Williams
Our finest paint with best-in-class performance. READ NOW      
2017 Board of Governors Election Results
The Society for Protective Coatings (SSPC) is pleased to announce the results of the 2017 Board of Governors election. READ NOW      
Wallcovering Installers Annual Craftsmanship Awards
Members can participate as both a contender and a judge! READ NOW      
Product Introductions
Sherwin-Williams new Extreme Bond™ Interior/Exterior Primer is formulated to promote adhesion on hard, glossy surfaces. This high-quality, waterborne acrylic primer assures a uniform appearance and adhesion of topcoats. It can be used with both high performance epoxies and urethanes. Sanding may not be necessary for most clean, paintable surfaces.
Click here for more
New Scotch® Masking Tape for Humid Conditions
Stick it to humidity with a revolutionary new tape. Featuring cutting-edge Humi Bond™ Adhesive, this tape sticks and stays in humid conditions. It also works on zero-VOC, scrubbable and deep-base paints. For clean lines and great results, get the tape with staying power.
Click here for more
TR1 High Efficiency Airless™ Tip
Dial Down The Pressure with Titan's TR1 High Efficiency Airless Tip. This revolutionary tip technology atomizes coatings at a lower pressure which decreases overspray and puts more paint where it belongs. The TR1 HEA tip is optimized to spray coatings at 1,000 psi and has two times the life of a standard reversible. Find out more at titantool.com/TR1HEA.
Learn more   
Featured Videos
New Titan RX-Pro™ Airless Spray Gun
An innovative spray gun built for the way you work, giving you ultimate comfort and control.
Upcoming Industry Events
WIA 2017 Convention
Ft. Worth, TX
September 7-9, 2017
Commercial Contractors Conference
Sept 19th-22nd 2017
SSPC Convention 2018
New Orleans, LA
January 15-18
Galveston Island, Texas
February 21-23, 2018
Knowledge Test
1. Men and women see color equally.
2. What may cause a newly completed alkyd trim paint to yellow on an interior project?
3. The first recognized paint supplier in the US opened in what year? Bonus round: Where?
Mark Casale ppt@extensionmedia.com
Publisher/Sales Director: Melissa Sterling msterling@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com