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      October 16

Welcome to Painting Pro Times where industry experts provide the latest information on industry trends as well as valuable news, and product information.
Painting Pro Times, the source for paint professionals!
How does one demonstrate that their company is better than the next? And don’t parrot the usual, “we have better quality, service and price”…And “service” includes we are faster. Those three responses are shallow, old and stale. Many customers’ eyes glaze over and they stop listening. It is better to have an authentic elevator speech that directly benefits the client’s project needs. Price should not be a included in the three minute promotion. Meanwhile, the competition creates a “get the project” contest.
Stay Ahead of the Contractual Curve
Construction is a risky business and so is predicting the future. Looking forward, two types of general contractors will exist: those that embrace change and plan accordingly, and those that stay the course and sink. Industry standard contracts establish the foundation for risk in construction, and they are changing too.
New Clean Air Paint
Sigma Air Pure is a bio-based wall paint with an air purification effect. The paint enhances the indoor air climate of homes, offices and schools by removing up to 70% of the harmful formaldehyde from the indoor air. The paint filters the formaldehyde molecules out of the indoor air and neutralizes them.
Technical Talk
Failure X 10
The paint material itself is rarely the cause of a paint failure. More commonly it’s a reaction of the paint to a defective substrate, or to unusual environmental conditions, or an application error, or even a poor specification. But sometimes, the failure is due to defective paint material and this is one of those cases.
Spotlight On:
T-Rex® Tape – Ferociously Strong Tape®
T-Rex® Tape is ideal for craftsmen and contractors who demand the highest quality tools. Unlike ordinary duct tapes, this ferociously strong tape is built for intense holding power. Its aggressive double-thick adhesive is what gives this tape the ability to stick to rough, dirty surfaces through all-weather types and temperatures.
Learn more at TrexTape.com
Industry News
AkzoNobel’s New Skills Academy
Go behind the scenes at AkzoNobel’s new Dulux Academy for painters and decorators in the UK. READ NOW      
Benjamin Moore’s Notable Dry Erase Paint
Notable is a premium performance product that can be applied to almost any surface. READ NOW      
Dunn-Edwards – The Green Hour 2018 Color of the Year
The Green Hour (DET544) draws inspiration from turn-of-the-century Paris, when 5 o’clock became known as “The Green Hour” due to the popularity of absinthe READ NOW      
PPG on National Hockey League Goal Posts
PPG’s ENVIROCRON powder coating resists chipping in cold environments. READ NOW      
RPM Increases Cash Dividend for 44th Consecutive Year
Quarterly payment of $0.32 per share is 6.7% increase over prior year READ NOW      
Sherwin-Williams Names 2018 Color of the Year
Introducing ‘Oceanside:’ an opulent and mysterious green-blue color that evokes optimism READ NOW      
USG Boral SHEETROCK Tuff-Hide Primer Surfacer
USG Boral Sheetrock Brand Tuff-Hide Primer Surfacer is an acrylic latex based coating designed for new plasterboard interiors. READ NOW      
Dumond Chemicals Lead Stop
Lead Encapsulation by airless application READ NOW      
Wooster Sherlock Roller Frames
The quick-release spring prevents roller slippage, yet allows clean, one-rap removal. READ NOW      
Commonsense Immigration Reform
“President Trump’s call to Congress to find a permanent legislative solution to protect the ‘Dreamers’ underscores the urgent need for lawmakers to pass comprehensive immigration reform." READ NOW      
Product Introductions
3M™ Wall Repair Fiber Reinforced Compound
3M™ Wall Repair Fiber Reinforced Compound is 3X stronger than other 3M spackles and doesn't shrink, crack or sag. Use it to repair holes up to 5" on drywall, concrete, stucco and plaster. It's easy to sand and can be used inside or outside (with exterior paint).
Click here for more
$10 off Your Sherwin-Williams Product Purchase!
Sign-up today for Sherwin-Williams Paint Pro Alerts Text Program and get deals and business builders right to your fingertips. Just text your zip code to 72468 (PAINT), follow the prompts and receive an instant $10 savings towards your purchase of $50 or more!*
*Message and data rates may apply. Learn More
Featured Videos
New Titan RX-Pro™ Airless Spray Gun
An innovative spray gun built for the way you work, giving you ultimate comfort and control.
Upcoming Industry Events
SSPC Convention 2018
New Orleans, LA
January 15-18, 2018
Galveston Island, Texas
February 21-23, 2018
Knowledge Test
1. Scissor lifts are categorized as a type of aerial platform:
2. An important part of any historic restoration project is:
3. Name the two paint brands that started business in Boston, MA:
Mark Casale ppt@extensionmedia.com
Sales Manager: Jenna Johnson jjohnson@extensionmedia.com